The Koray method in one picture
Koray Tugberk GUBUR's framework treats a website as a semantic network, not a pile of pages. You define one Central Entity (the business and its craft), map every attribute searchers care about (cost, materials, timeline, insurance), and build a topical map with a core section that sells and an outer section that proves expertise. Every page carries a contextual vector: title, H1, and headings aligned to one query network. Publish with momentum, interlink by semantic distance, and authority compounds.
- Central Entity + Central Search Intent first. Everything hangs off them.
- Entity-attribute coverage: every askable question gets a node.
- Contextual vectors: title, H1, H2s telling ONE coherent story per page.
Twelve structural cracks, found by method alone
With nothing but the framework and the rendered pages, Audit A caught real problems: the site calls its own craft three different names (bath remodel, bathroom remodel, bathroom renovation) and Google gets three weak entities instead of one strong one. Thirteen core attributes have no page at all: no cost content, no acrylic material story, no Medicare answer on walk-in tubs. The 14 city pages are one template with the city name swapped, and the Slidell page even lists services TurnKey does not offer. The New Orleans page, the single most important geo node, returns a 404.
- Entity ngram chaos sitewide: three names for one craft.
- 13 missing entity-attribute pairs, including ALL cost content.
- City pages are copy-paste; the New Orleans page does not exist.
- Publishing momentum: about 2 posts/month, outer topics before core ones.
Where one method, alone, goes blind
Audit A suspected the sister domain was the same company but could not prove it. It had no way to see WHY the Google Business Profile is invisible, no patent literature to judge the link profile, no crawler to discover that AI bots see a blank homepage, and no conversion lens at all. Most dangerously, it accepted the 691 broken backlinks as fact. None of this is a knock on the method: it is the boundary of ANY single method. The cracks it found are real. The causes stayed dark.
- Could not confirm sister-domain ownership: stayed a suspicion.
- GMB invisibility: out of scope, no diagnosis possible.
- Believed the broken-backlink number that tier C later disproved.